The Best Time to Post on TikTok in 2025

With its ever-growing library of short videos ranging from entertaining skits to engaging dance routines and educational how-to instructions, TikTok has become a platform where anybody can become famous overnight, capturing millions of viewers.

Content creators and advertisers on TikTok must comprehend the intricacies of timing and user behaviour due to the platform’s ever-increasing popularity. A video’s chances of going viral or disappearing into cyberspace are directly correlated to how well placed which post on TikTok.

When is the best time to post on TikTok?

In general, the best times to post on TikTok are between 10 am and 11 am during the week, as well as the times below (all times are in EST).

The best time to post on TikTok is 10 am to 11 am mid-week.

Best time to post on TikTok during the week

Is there a best time to post on TikTok, you might wonder? Yeah, that’s correct.

From one account to the next, the best time to post on TikTok can vary. Get to know your audience’s time zone, geography, and peak online and active periods for optimal outcomes. Nevertheless, following the examination of numerous TikTok posts, the following was determined:

• The best days to post on TikTok are Tuesday, Thursday, and Friday.
• The best times to post on TikTok are between 6 am to 10 am and 7 pm to 11 pm.

Generally, the best times for posting to TikTok on different days of the week, expressed in EST, are:

Best time to post on TikTok on Monday

Monday am is the best time to post on TikTok. A good time to start is at 6 in the morning, before most people have to go to work. Additionally, at 10 am, just before lunch, and again at 10 pm, just before bedtime.

Best time to post on TikTok on Tuesday

The best time to post on TikTok on Tuesday is first thing in the morning, so that users may see your material before work or school starts at 9 a.m. People tend to spend more time on social media on Tuesdays than on Mondays.

Best time to post on TikTok on Wednesday

Wednesdays between 7 and 8 in the morning are best time to post on Tiktok so that your audience can see your content in their feeds first thing in the morning. Next time you want to post, think about doing it after 9 p.m., when most of your audience is probably relaxing at home.

Best time to post on TikTok on Thursday

If you want to reach your audience on TikTok, you should consider publishing on Thursdays around nine in the morning, when they are commuting and have time to go through their profiles. If this is the case, you ought to think about posting on TikTok just before people’s lunchtime, which is approximately noon.

Best time to post on TikTok on Friday

When it comes to productivity, Fridays are typically the least productive day of the week, particularly in the afternoon. Therefore, the next time to post on Tiktok would be the period before users go to work, which is around six in the morning, and then again in the afternoon. Publish your content beginning at one o’clock in the afternoon.

Best time to post on TikTok on Saturday

Saturday post on TikTok should assume people are not working and will be active later in the morning. Consider publishing at 9 am and 6 pm when users return home from their activities.

Best time to post on TikTok on Sunday

Sundays are quite similar to Saturdays, however, you might want to post earlier, perhaps eight in the morning. Then once more at three o’clock when people are lounging around their houses, getting ready for their next week of employment.

The best time to post on TikTok varies depending on your business sector and audience interests. For the Netflix audience, for instance, what’s ideal might not be for Nike’s TikHub followers. And what is ideal for a local food restaurant could not be so for a worldwide apparel brand.

Thus, track the online activity of your audience until you identify the sweet spot.

Your brand might also appeal to people from many time zones. Analytics will help you decide on the ideal time to post for your audience activity and ascertain when your followers are most active.

Best times to post on TikTok by country

Though they are in one nation, your audience can be in another time zone and there are TikTokers all across the world. This presents difficulties for producers. When the “time” fluctuates from one follower to the next, how can one find the “best time” to post?

Your publishing hours will have to change to fit the whereabouts of your readership. To perform this:

• Find your followers’ locations with TikTok Analytics. Which areas attract more of your audience?
• Check their availability. When are they online? When do they interact more with posts?

The number of studies that are available for TikTok is significantly lower than the number of studies that have been conducted on Instagram regarding the optimal time to post. The following is a list of the peak times to post on TikTok, broken down by country, according to research:

Best time to post on TikTok in the USA

The Best time to post on TikTok in Australia

Best time to post on TikTok in Germany

Conclusion

The best time to post on TikTok isn’t a one-size-fits-all formula. While research shows that mornings between 6 am and 10 am and evenings between 7 pm and 11 pm (EST) generally perform best, the true sweet spot depends on your audience’s time zone, daily habits, and engagement patterns. Brands and creators should use TikTok Analytics to monitor when followers are most active, experiment with different posting times, and adapt strategies based on results. By aligning your posting schedule with your audience’s online behavior, you maximize reach, boost engagement, and increase the chances of your content going viral.